Prospective families and students do not have time to read your viewbook while sitting in a waiting room or riding on the train, so it is our job to communicate our brand and value proposition in a clear and concise way, sometimes without using words at all.
Independent Schools have long prided themselves on staying on the cutting edge of advances in the world of education - but what about the marketing teams responsible for telling the story?
While browsing the materials in the Positive Coaching Alliance Development Zone the other day, I came across an article called "Using Your Power to Improve Your School Community" that touches how student-athletes bear a great deal of responsibility in creating a healthy school community. As some of the most visible representations of school's community in … Continue reading 2 Ways Student Athletes Can Build a Better School Community
One of the first lessons I learned when I started my career at The Rivers School was that rarely, if ever, was there not something going on that was worth remembering. Whether it is a teacher who has brought their class outside to enjoy the weather, a group of boys who created a makeshift volleyball net … Continue reading Why I Bring My Camera Everywhere
When I was in high school, I mismanaged my time by spending free periods in the computer lab reading Bill Simmons articles on ESPN.com. The articles were long enough, engaging enough, funny enough, and clever enough that they didn't feel like critical pieces of writing. They had an informal voice that belonged to a fan who wrote about … Continue reading On Grantland, Journalism, and the Modern World
As a bit of a basketball nerd I like to digest every bit of basketball writing and philosophy I can during my idle time. The other morning, I received an email from Breakthrough Basketball with links to some reading and one headline jumped right out and grabbed me because it had to do with youth basketball … Continue reading Should Your Child Play AAU Basketball? In a Word, Yes
There is a video of Herm Edwards of ESPN making its rounds on Facebook today, and I felt compelled to address the comments.
Back in the 1960s, Charles Dederich started a drug rehabilitation clinic called Synanon that morphed first into a cult then a church. Synanon's slogan was the now-popular sarcastic saying "Today is the first day of the rest of your life." The connotations of this saying today are typically negative, but now that we're a week … Continue reading The First Year of the Rest of Your Life